Quick Signs it’s time for a website refresh

 
 
  1. $$$ - Your prices no longer match your content…
    You’ve at a point where the packages you’re quoting to potential clients are high ticket items. You consultation calls voices a luxury experience yet your website does not give the same feeling as your prices. It’s like a restaurant with high priced menu items but the ambiance gives a McDonalds vibe. The food served is cold, the restaurant has dirty tables.

  2. ###- Your Instagram images are on point, but not the website…
    You’ve been spending time making sure your Instagram page has luxury images, professional, has a clean, catchy theme but your website has old images of you that no longer looks like you and the images are of low resolution.

  3. ??? - Your expertise is missing…
    You’ve clearly graduated, leveled up, confidence increased, gained a cert here or 2 and have plenty of gems to drop on your new clients, but your website is not showing that anywhere. Versus expert, it’s saying amateur. You’re not showing how your expertise can help transform their life.

  4. You’re just over it!!!
    You’re clearly over your website. You don’t even like looking at it yourself. You cringe when someone asks for your website because you know it no longer speaks to the level you’re currently on.



 

If you’re wishing for a refresh but not yet financially ready to invest in a web designer.

Here’s an easy 5-Day plan to do it yourself…

  1. Start off by spending a dedicated day refreshing each page on your website.

    1. Monday - The Home Page:
      Replace old images, review the messaging. Are you providing what the client would benefit from by working with you? How can your services transform their life? Ensure your home page has a way they can sign up to hear more from you.

    2. Tuesday - Your About Page
      This page should reflect why you are the expert you are. Share your story, share your wins/losses your highs/lows show your audience that they can trust you and how you can take them from point A to point B and what Point B looks and feels like.

    3. Wednesday - Your Services
      What does your business do? What do the services look like? What does the transformation look like? Make sure this page has a unique statement that shows your visitors what makes your services special compared to others. Maybe you have prayer at the end of your coaching sessions, etc.

    4. Thursday - Your Testimonials
      Maybe your reviews/testimonials are old, spend some time adding new ones and removing the old ones.

    5. Friday - Your Contact Page
      Double-check the form dedicated for visitors to message you, does it work? Also check your links, such as booking links, etc to ensure they’re still working as well. Swap out old images on this page and update the wording. If you’re booking for a certain time frame, put it.

Until next time lovelies!

 

BRAND STRATEGIST + SQUARESPACE WEB DESIGNER

Here I share brand strategy, Squarespace web design tips, and resources to grow a successful online business.

 

Work With Me | Read The Blog | Download My Bio | Contact Me

Tiffany Winfrey

Tiffany Winfrey is the founder of T. Winfrey Design, Inc., a branding studio that helps business owners create impactful brands for their business. Currently located in Owings Mills, MD, Tiffany utilizes her design talents and affable nature to deliver valuable creative solutions as well as enriched client relationships.

http://www.twinfreydesign.com
Previous
Previous

Embracing The Pause: My Journey of Reflection, Healing, and Growth

Next
Next

4 Ways your business benefits from brand strategy